Michael Ovtchinnikov 脉茶is a Russian-Swiss brand and marketing strategist with a proven track record of driving businesses toward global success.

As the founder of wegoglobal, he helps Chinese entrepreneurs expand into international markets, particularly the Middle East. With experience spanning five continents and industries like high tech, automotive, F&B, hospitality, and finance,

Michael is known for his ability to adapt and deliver in diverse markets and environments. A decade in Saudi Arabia has given Michael deep insights into the region’s economic and cultural dynamics, supported by a strong network of influential partners. Fluent in six languages, including near-native Arabic, and educated in  international relations in Geneva, he bridges cultural divides and thrives in cross-cultural contexts.

Michael’s global expertise and adaptability align seamlessly with wegoglobal’s mission, enabling businesses to transcend borders and achieve lasting success in complex international markets.

脉茶是一位俄瑞混血的品牌与营销战略专家，拥有推动企业实现全球成功的可靠业绩记录。作为 一起闯全球（wegoglobal）的创始人，他助力中国企业家拓展国际市场，尤其是中东地区。迈克尔的经验横跨五大洲，涵盖高科技、汽车、餐饮、酒店和金融等多个行业，以在多元市场与环境中灵活适应并交付成果而闻名。在沙特阿拉伯十年的经历，让他对该地区的经济与文化动态有了深刻洞察，并拥有强大的有影响力的合作伙伴网络支持。他精通六种语言（包括近乎母语水平的阿拉伯语），在日内瓦接受过国际关系教育，能够跨越文化鸿沟，在跨文化环境中游刃有余。

脉茶的全球专业知识与适应能力与 一起闯全球（wegoglobal） 的使命无缝契合，助力企业跨越国界，在复杂的国际市场中实现持久成功。